Dein erstes Forum » Let's deconstruct

I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.

Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.

What are some of the common copywriter tricks that I *leave on the table?*

Here are a few to start:

* If you order in the next 24 hours Cheap Amari Cooper Jersey , you get... (face it. If you come back tomorrow, the offer will almost always still hold)

* Get all these bonuses, valued at $999, for FREE with your $100 order (yeah, right! And who set the value of these gifts? And are they for sale, anywhere Cheap Tony Pollard Jersey , on the open market at these prices?)

*Here's the information you requested (a GREAT statement--IF it's true-- but I get five or six a day in my e-box, from companies I've never heard of)

* Hi there, long-lost friend (and you sent it BCC?)

So why don't I like the copywriter's lies? And how do I write copy without resorting to these deceits?

Well, first of all, I believe that if I want my words to sell a product, that product should be strong enough to do so without tricking the buyer. I know that if I trick someone Cheap Connor McGovern Jersey , I may make a sale--but I've lost a customer for life! Whereas if I show the merits, back up my claims, and focus on the way this product solves a problem, eases a hurt or fear, or satisfies a need, I will build that lifetime relationship.

Oh Cheap Trysten Hill Jersey , and one more thing. I like to look in the mirror and see someone who is doing good for the world--and I don't think lies and trickery will accomplish that. I happen to have a gift for writing, and I use that gift to make the world better. That includes being honest with my self and with my readers.

Much of the work I do is in the publishing industry. And here, the competition is fierce. Roughly 175,000 new books are published in the U.S. each year. Most of them will fail. My job is to help my clients' books stand out in this dense crowd.

Example: I wrote a press release for a book on electronic privacy issues. Here's my headline and lead. (Another rule I broke--never use the headline as the lead sentence. It's the only time I've ever done it that way, but in this case, I think the repetition made the point stronger. Names have been changed to protect the author's privacy.)


It's 10 O'Clock--Do You Know Where Your Credit History Is?

HIBBING Wholesale Dallas Cowboys Jerseys , MN: It's 10 O'clock--Do you know where your credit history is? How about your employment records? Your confidential medical information?

How would you feel if you found out this sensitive and should-be-private material is "vacationing" in computer databanks around the world-- accessible to corporate interests who can afford to track down and purchase it, but not necessarily open to your own inspection.

According to electronic privacy journalist and technology consultant Mortimer Gaines, this scenario is all-too-common?

No falsehoods, no hype--but a whole lot more captivating than the usual "New Book on Electronic Privacy Released by Publisher."

Without tricking people, I want to capture the reader to still feel good about myself in the morning.

Yes, it can be done! I do it for clients every day Wholesale Cowboys Jerseys , and have done so for more than 20 years.

Shel Horowitz, author of *Principled Profit: Marketing That Puts People First,* *Grassroots Marketing: Getting Noticed in a Noisy World,* and four other books, offers affordable, effective copywriting and strategic marketing planning to clients on three continents. He is the originator of the Ethical Business Pledge Campaign to change the World at http: His sites at http: and offer hundreds of useful articles for entrepreneurs and marketers Cheap Dallas Cowboys Jerseys , including the complete back issues of his FREE Monthly Frugal Marketing Tips. Shel will be glad to help you create your next press release, sell sheet, web site, or other marketing material. He can be reached at shel@ , 800-683-WORD.
The Truth About Winning the Lottery by Using the Law of Attraction Self Help Articles | June 10, 2008
You buy your lottery ticket week after week Cheap Cowboys Jerseys , and week after week you don't win.? You practice the Law of Attraction and are sure this is the way you are going to make all that money that you have been...


You buy your lottery ticket week after week, and week after week you don't win.? You practice the Law of Attraction and are sure this is the way you are going to make all that money that you have been visualizing and focusing on.? Maybe next week it will happen but the thoughts and feelings you have attached to the method of how your money is coming (that being the lottery) seem to be disappointment instead of create joy each time you don't win.


Do you see what is wrong with this picture?


Let's deconstruct the whole process.


If your desire is to have more than enough money to live life the way you want, you begin by visualizing on the life that you want to lead with the money just being a part of it.? You visualize what you do with the money; maybe you help out your parents and you see the joy of how happy they are to be relieved of their own debt.? Maybe you see yourself traveling in first class and going all over the world spending like there is no tomorrow, knowing that you will always have all the money you need and want. By visualizing in the now, on what exactly the money can do, you will begin encouraging the Universe to start aligning your focus and the feelings of your desires Wholesale Mike White Jersey , and bring you like situations or better.


Here's the tricky part.? Once you have seen your desire and lived it in the now you must let go control of the how so the Universe can take over.? Your only job is to see, feel, and know what you want and believe it is here an. Fake Jerseys From China Fake Jerseys Fake Jerseys China Taysom Hill Jersey Authentic Sam Darnold Jersey Authentic Russell Wilson Jersey Rob Gronkowski Youth Jersey Phillip Lindsay Youth Jersey Odell Beckham Jr Kids Jersey Myles Jack Kids Jersey